Why “We Need a Course” is Usually the Wrong Starting Point

The Angle: Frame this as a business strategy post for Abbotsford SMEs. Use your PhD research and Action Research background to explain how a proper needs analysis saves companies thousands in “wasteful” training production.

Suggestion/Prompt: Can you think of a time a client asked for a course, but after your analysis, you realized they actually just needed a better job aid or a process change?